How to Train Your Corporate Blog (for Success)

By June 24, 2015 Marketing
Corporate Blogging

The Good – and The Not-So-Good Practices – When Maintaining a Corporate Blog

I’m a fan of lists, so today I’m going to make one about a topic that interests me: corporate blogs. Some say they are boring, but I say they are interesting, and above all, a great marketing tool. But first: why have a corporate blog? Below, you’ll find some brief reasons:

  1. You get organic positions in search engines. That’s SUPER important, in the sense that it’s vital, and I write SUPER in caps to make that clear.
  2. It positions you as an expert in your field.
  3. It is a good way to show your customers the latest news about your projects and your knowledge on a subject.
  4. The articles of a corporate blog can be shared across Social Media, helping your business get more visibility.
  5. You can communicate with your audience in a much more informal way.

Ok, now we all agree that having a corporate blog is a good idea to supplement your marketing strategy. Let’s see what the DO’s and the DON’Ts are when it comes to creating and maintaining a corporate blog:

  • DO: Write a post at least once every ten or fifteen days.
  • DON’T: Leave the blog abandoned. Abandoned blogs look like a cemetery. Nobody wants to do business with a cemetery of posts. And if you are in the cemetery business, well… good for you!
  • DO: Write short articles (up to 500 characters) using short sentences. If you have troubles doing that, write lists. BuzzFeed does it all the time and they certainly don’t complain.
  • DON’T: Write a post so long that it reminds you of the Bible.
  • DO: Write posts using a friendly, informal, and enjoyable vocabulary.
  • DON’T: Write using a formal language full of jargon that only you and a few nerds would understand.
  • DO: Write interesting, original posts that provide value, always staying grounded to a particular topic.
  • DON’T: Write only articles that serve to directly sell your product. Nobody likes that. If so, people would stream infomercials instead of Game of Thrones.
  • DO: Reply and interact with other opinion leaders and bloggers so your blog becomes known.
  • DON’T: Make your blog known for doing copy-paste from other posts without using proper citations.

Other good practices for your company’s blog:

  1. Take care with grammar, punctuation, and spelling.
  2. Support your posts with multimedia content, such as photos or videos. This will make your text appear more dynamic and interesting (even if it isn’t!).
  3. Add links to other sites. This boosts your SEO and it’s useful for your readers.
  4. Make reading enjoyable for your visitors. Use bolds to highlight the important things and split your text using sub headers. Remember, nobody wants to read a giant chunk, block, or dodecahedron of text. Not even your own mom will read your blog if it’s that dense.
  5. Always answer your blog comments.
  6. Did I mention that you MUST NOT LEAVE IT ABANDONED?

If you want to get started building (or improving) your corporate, e-commerce, or lifestyle blog to reach readers in South Florida or all over the world, and you just don’t know where to start, we’re here to help you! We can even maintain it for you. Contact KiloThought right now, and we’ll get back to you ASAP.



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About Camila

I'm Camila, a freelance writer living in Buenos Aires. When I'm not working on a communication related project, I’m probably watching Netflix, writing scripts or cooking. Whenever I can, I pack my huge backpack and travel around the world: meeting new people and exploring new cities and landscapes is what I love the most.

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