Why Page Loading Speed is Important for E-Commerce (And Your Business, too)

By April 21, 2015 Web Design

What do we mean when we talk about Page Speed? Why is it so VITAL?

Heads up! This is NOT a blog post only suitable for programmers. In fact, not even the person who writes these lines (i.e., me) is an expert in programming nor wants to be. So you don’t have to run away scared when you discover that we are going to talk about Page Speed, ok?

You reached this point, because you have two options: a) to keep reading and find out if your website is very slow and unfriendly before Google’s eyes, or b) keep looking at pictures of your ex on Instagram or whatever you’re doing online. I recommend the first option. Always.

Well, let’s talk about Page Speed. What is it exactly? And above all: why it is so important, especially if you have a web site for a business in Miami? Let’s go with the first question: page speed is simply how much time it takes for your page to load, i.e. to be completely shown to the user. It can also be defined as the time it takes your browser to receive the first bytes of information from the web server.

It is important, (more than important, I would say FUNDAMENTAL) because it influences two things:

1) How your website is positioned in Google. We won’t get into details, but let’s say Google has mechanisms to determine which the slowest sites are so they can display them in the worst ranking positions when someone does a search for that website’s niche.

2) User experience. If your website is slow, it will not only rank lower in Google, but it also won’t be very attractive to your visitors. Surely this has happened to you: if you go to a website that seems to take forever to load, what do you do? You close the tab and go to another or you hit the back button. So what happens? Very simple: that business owner just lost a potential client, and the guy with a faster website maybe won a new one.

This is common every time someone enters a slow page. Somehow, Google favors websites that are user friendly and that show relevant content, so we can say that point 1 and 2 are related. (This also has to do with SEO Best Practices, which we talked about here).

And as we have already told you here, SEO competition in Miami is extremely high, especially in those niches that are the city’s landmark businesses, such as luxury boats, hotels, boutiques, etc. So, everything is important when ranking well in the search engines: content that adds value, a super attractive design and user friendly experience are complementary and very important parts to ensure success. This works like a cog: If a part is not in very good state, the whole machine freezes.

Now that you know this, perhaps you are wondering: Hey, what I can do to avoid losing customers due to a slow website? You can find online tests to check your website’s speed, but if you’re not a programmer, maybe the results will seem a bit obscure to you.

Need advice from a group of local experts? Contact us and we’ll help you evaluate your website. Don’t let this matter fall in the hands of a newbie: your Miami business deserves to be treated highly just like this city deserves. You can count on us!

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About Camila

I'm Camila, a freelance writer living in Buenos Aires. When I'm not working on a communication related project, I’m probably watching Netflix, writing scripts or cooking. Whenever I can, I pack my huge backpack and travel around the world: meeting new people and exploring new cities and landscapes is what I love the most.

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