New Google Updates! Don’t Let Your Site Get Left Out of Rankings

By April 9, 2015 Marketing, Web Design

Although there are still some hipsters who want to be “special” by refusing to use a smartphone, reality is clear to the rest of us: today, phones with internet capability are the common currency.

What does this mean, besides the fact that you can now spend more hours watching kitten videos on YouTube? It means that Google is changing the rules of the game, and if you don’t want to be left out, your website must adapt to this new scenario.

More specifically, your site must adapt to Uncle Google, that Uncle that rewards those who do good things – such as putting relevant content on their site and not abusing the system with “Black Hat” SEO tactics – and punishing those who don’t follow their rules.

Well, they just announced a new update (bell sounds!) which becomes effective starting on April 21 this year, as those pages with no mobile-friendly content will begin to lose their position in Google search index. And thus we have warned you: if you don’t want to mess with this Internet mogul, you must be flexible and adapt to the changes required.

What is SEO?

In case you don’t know, SEO stands for Search Engine Optimization, and it determines the ability of a website to appear at the top of Google searches. SEO is about many things, such as: relevant content, keyword density, user experience quality, and now, soon, how well your site’s interface adapts to fit mobile formats.

What can you do?

Let’s consider that you, my dear reader, are not a programmer; therefore, we will not bore you with technicalities. Google provides tools to optimize your website and a lot of conditions and specifications about this subject, but if you’re not a webmaster, reading them will be as undecipherable as the code of Hammurabi.

What you have to keep in mind is that most of your clients have accessed your website through Google’s search engine. If your site is not optimized, you will begin to rank increasingly lower in searches, which means less visibility, and that your prospective clients will enter your competition’s website, and not yours. Of course you know what that means, and you wouldn’t want that to happen.

So, what better thing to do than assign this delicate matter to a group of geeks, who are passionate about design and technology? At KiloThought, we are a company based in Miami, and we’re dedicated to making our clients’ websites SHINE, so that they no longer deal with competition and can focus on connecting with their readers and prospective clients.

We are located in Coconut Grove, and we know Miami as well as our laptop keyboards. So now you know: if you want to trust a local web design agency that is familiar with the international business climate and website traffic from Miami, you can count on us.

You can contact us here, and don’t forget: you have time till the 21st of this month to make your site mobile-friendly.

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About Camila

I'm Camila, a freelance writer living in Buenos Aires. When I'm not working on a communication related project, I’m probably watching Netflix, writing scripts or cooking. Whenever I can, I pack my huge backpack and travel around the world: meeting new people and exploring new cities and landscapes is what I love the most.

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