Shifting Sands or Shifting Tides
Web marketing strategies are in a constant state of “shifting sands.” On the sandy shores of Miami Beach, we too have gone from social media advertisement to the “use of the mobile” revolution. Today, there is a profound emphasis on advertising on mobile devices and also creating micro-videos on popular platforms such as Vine and Instagram. Similarly, Twitter is poised to become more famous than Facebook, due to its focus on simplicity and brevity, as opposed to the increasingly cumbersome Facebook experience.
— KiloThought Media (@kilothought) April 29, 2013
Where else but Twitter can you find real micro-blogging gems like this?
What’s in a Name?
This marketing trend can even be seen in the web URLs of the most popular social websites (but don’t look at the URL in the screenshot above too closely). Take a look at Vine’s web address: http://vine.co. If that missing “m” doesn’t spell out the trend right there (not to mention the lack of a www), what does?
(And how long is it before we see that ugly “http://” disappear altogether?)
Again, Twitter makes a good example. How often do you see “Twitter” spelled out in any marketing on the web? It’s nearly always represented by that happy little bird. The consumer sees it and says the word “Twitter” in their mind. How would you like consumers to do that for your company in response to your Miami web marketing strategy? Well, read on.
Make it Quick
So far, the stand-out trend for the year 2014 is creating fast messages, images, or videos that go straight to the point and are also able to provide the viewer with as much information as possible. The key to success in the digital marketing world of today – and it’s just as true, if not more so, in Miami – is to make every message you market to consumers:
That’s it. That’s all there is to Miami web marketing. Really.
Now, how do you do that?
Contact KiloThought for All Your Miami Web Marketing Needs
Kilothought Media of Miami, Florida has a multi-purpose staff of award winning multimedia designers, Miami web marketers, and experienced video production professionals who are knowledgeable of the changing trends in 2014. They can provide expert guidance for your company’s marketing campaign methods, and have full in-house video production solutions on tap for your South Florida business.
It all starts with an idea.
Whether you want your company’s video or other marketing campaign to reach eager consumers in Miami, Coral Gables, South Florida, the Caribbean, or on other contintents, KiloThought can help you accomplish it.