Digital marketing is fast-paced and constantly evolving with the advent of new features on social media. It’s no surprise that with the growing popularity of these platforms, digital marketing is gaining more and more momentum. Here are some of the wildest stats about digital marketing in 2016.
- On average, a person spends more time online than reading newspapers and watching television combined. Time clocked on digital media? 5 hours and 38 minutes a day. In particular, Millennials are quickly becoming the chief target of many online ads, making digital marketing the most popular medium for highlighting your company.
- Despite consumer dislike of ads, more and more companies are raising their digital marketing budget. Granted, not all consumers hate ads, but in 2015 alone, there were 198 million active ad block users around the world.
- Yet, according to Gartner’s 2015 -2016 Chief Marketing Officer (CMO) Spend Survey, companies are expected to increase their digital marketing budgets in 2016. But if nearly 200 million people worldwide are blocking ads, why up that budget? It’s simple…
- Because they’re going mobile. Mobile traffic has now surpassed desktop usage. By 2019, mobile advertising will represent 72% of digital marketing. Ads on Instagram, mobile videos, mobile-based payments, and personalized information and ads are just a few things we can expect from mobile marketing.
All of these factors combined give consumers easy access to products and services on the go, literally putting the power of your marketing in their pocket. Target Stores has embraced the popularity of digital marketing with their popular coupon app, Cartwheel. But it’s not just the big businesses using digital marketing – small businesses are getting in the game, too. Sevenly, a cause-centered apparel and art business, partners with nonprofits to create limited edition apparel and art to raise money for different causes. A big factor in their campaigns? Facebook. With the mobile app readily available, customers can view their site and make purchases on the go.
If you’re already planning your marketing budget for 2017, these are great things to keep in mind as you get ready to organize and roll out your campaigns.
Are you ready to take your marketing to the next level? Contact KiloThought today for a consultation. We are ready to help you achieve your growth potential and ensure your company thrives in today’s growing market.